$3.50 off Ninjavan delivery modes with purchase of $50 & above (i.e. Ninja Collect will be free.)
New rebate system implemented. Laneige prices lowered!

Singapore's Online K-Beauty Store

Buy Laneige, Innisfree, CosRX, Hera, IOPE, Sulwhasoo, Nature Republic, Banila Co, Su:m37, Mamonde, Dr.Jart+, Primera and other Korean brands at low prices!


Our products are imported directly from, and only from, South Korea. We source directly from the brand companies whenever possible, and review our suppliers regularly.

Free Samples

We provide free samples, mostly travel-sized bottle samples, and you get to select your own samples! Coupled with our everyday low pricing, we offer unbeatable value.

Based in Singapore

We are a registered company based in Singapore. We have to comply with local law and regulations and are thus much more accountable than overseas sellers.


We are confident of the quality and freshness of the products and are not afraid of scrutiny. Meet-up options and cash payment on meet-up are available during checkout.